Many people have an outdated perception about Digital Asset Management. People assume that it is a cloud storage solution for keeping your digital assets, sort of a media library and that is the end of it.
In this blog, we will explain in detail what is Digital Asset Management, why you need it and why you should go for the Sitecore Content Hub Service.
Digital Asset Management is a system to organize, store and retrieve digital files to make it easier for users and marketers to find, use and repurpose digital assets. It typically includes features like search capabilities, metadata capabilities, version control, capabilities for setting access permissions depending on the users, and much more.
The Sitecore Content Hub DAM is one such DAM system that helps you centralize all your assets in one place and allows you to deliver them to any customer touchpoint.
Another major benefit of the Sitecore Content Hub DAM is that it runs side by side and goes hand in hand with the Sitecore Content Hub One - a pure-play, headless CMS for creating, managing and delivering relevant content to any digital channel of your choice.
Let us now go through why you should get a DAM in the first place. Below are the reasons that will help you identify your needs for a DAM.
Every marketing team and department has its own pain points. If the below given points are familiar to you, that’s a reason and a sign why you need a DAM and why you should consider getting the Sitecore Content Hub DAM.
Your marketing is expanded over different channels
Your filing system is overrun with duplicates and an unorganized mess
It takes up a lot of your time to find the final versions of your digital assets
You don’t have a collaboration tool and work over email
You are unable to share content properly both internally and externally
You are not orchestrating personalized experiences using AI
Typically, when your sole marketing channel is your company website, you only require the assets for that one particular channel and can have an organized, content library. But, when your marketing efforts are on multiple fronts with different channels and different forms of content being created, delivered and managed, you need centralization.
The bigger the size of an organization, the bigger the marketing efforts are going to be. It is recommended that you go for a DAM system to keep things in check and all your assets in one centralized location.
When it comes to marketing, your folder system will always be overrunning with copies and copies and versions of those copies. There is a complete mess because marketing means heavy deadlines, quick posts and content creation, publishing and many a times, on the spot creating and publishing content.
This is why your assets, new, old, duplicates, versions and edits can become too cluttered and also make it difficult for you to work. A DAM system helps you with asset-recognition using AI. You can also identify duplicates and create an organized folder or filing system.
When your filing system is a mess, it will take up a lot of your time to find the right asset, the right copy and the right content file. Especially when you are looking for the data as it is time to post, you will be delayed because of not being able to find the latest, final, approved version.
In the department of marketing, content creation and publishing that content, time is of the essence and it is important that you are able to find exactly what you look for and that too very quickly.
Task management has become a hassle and yet you collaborate for your marketing campaigns over email. This is a major sign telling you to get the DAM system. With a DAM, you can collaborate, your teams can collaborate and you will have one single, centralized location to get access to all the assets.
Folder systems and limited number of users in software can seriously cause hindrance for you to collaborate with outside vendors and share the files and media. DAMs can facilitate sharing externally as well as within your organization for making everything accessible.
If you are a marketer and not using AI nor adding personalization to your strategy, then you need to start it now. Personalization has become the latest face of digital marketing and in recent years, has been the “it” thing.
DAMs support personalization, for example, using the power of AI, will add tags to images. You can use this to generate entire personalized campaigns on multiple channels.
We looked at many reasons why you should go for a DAM. Now let us understand why you should choose the Sitecore Content Hub DAM.
The Sitecore Content Hub DAM comes with a range of perks and features that will be extremely beneficial for your business.
Some of the major perks include:
Centralized hub for keeping your marketing assets
Integration of the DAM with your CMS
Improved and enhanced content marketing platform
Collaborations for multiple work streams
Smart templates for personalized content
Some of the features include:
Smart and intuitive interface for your infinite user types
InDesign, Photoshop and Illustrator integrations
Headless content delivery with faster-time to market
Allows you to create your own content models
When it comes to marketing efforts and collaborating for the various campaigns, a DAM and that too the Sitecore Content Hub DAM are one of your safest and also the best choices. It comes with the capabilities of personalization and uses the power of AI.