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Sitecore Federated Experience Manager: A Guide to Managing Multisite Content

September 28, 2023
Sitecore Federated Experience Manager: A Guide to Managing Multisite Content
Nimesh Hadiyel
Nimesh Hadiyel
Business Development Manager

Managing multiple websites and delivering consistent personalized digital experiences can be quite a challenging task. Organizations often operate several websites targeting different audiences, regions, or even languages.

Sitecore is one of the leading web content management systems that has addressed this challenge through its Federated Experience Manager Solution.

In this blog, we will dive into the core capabilities and features of Sitecore FXM, how it streamlines multisite content and how even for non-Sitecore websites, you can incorporate content.

What is Sitecore Federated Experience Manager?

Sitecore FXM is a tool that enables organizations to integrate and manage multiple websites under a single Sitecore instance. Basically, it acts as a unifying layer that connects and centralizes the management of different websites.

The Sitecore FXM simplifies content creation, distribution, and personalization while ensuring a consistent brand experience across all platforms. It can also be used for both sending Sitecore content to external sites and also for tracking and analytics.

Some of the key features of Sitecore FXM are:

Centralized Content Management

It allows content editors and marketers to manage content across various websites from a single, user-friendly interface. This helps in reducing time and effort required to maintain multiple platforms and simplifies the content creation process.


Sitecore CMS is known for its brilliant personalization capabilities. With the FXM, you can apply personalization strategies consistently across all your sites. This means delivering targeted content, recommendations, and experiences to individual users based on their behavior, preferences, and demographics, no matter which site they visit.

Analytics and Insights

With the Sitecore FXM, you get analytics and reporting abilities also. You can track user interactions, monitor website performance, and gather insights across all your sites. This data helps you refine your content strategy and optimize user experiences.

Security and Scalability

Security features are there to ensure that the sensitive data remains protected. It supports user authentication and authorization mechanisms, helping you control who can access and edit content on your different websites.

Along with this, scalability is also important. As your organization grows and launches new websites, FXM also scales. It can accommodate additional sites, thus making it a future-proof solution for multisite management.

Benefits of Sitecore FXM for managing multisite content
  • There is a single platform for editing and publishing content across multiple sites. This efficiency translates into time savings, allowing your teams to focus on creating high-quality content rather than navigating between different CMS instances.

  • FXM ensures that branding elements, content styles, and messaging remain uniform across all your websites, to create consistency for your brand's image.

  • By centralizing content and personalization efforts, FXM helps deliver a superior user experience. Visitors receive relevant content and experiences tailored to their needs, leading to increased engagement and conversions.

  • FXM makes content localization a piece of cake for you. You can easily manage translations and regional variations while maintaining the overall content structure for multiple regions.

  • With the analytics and reporting tools, you gain valuable insights into user behavior and website performance across all your sites. These insights enable data-driven decision making, helping you refine your content strategy and optimize conversion paths.

  • FXM's security features ensure that only authorized users have access to sensitive content and data, reducing the risk of breaches or unauthorized changes.

How does it work?


FXM integrates seamlessly with your existing Sitecore CMS instance and connects to your various websites, allowing you to manage them centrally.

Content sharing

Once integrated, you can share content, templates, media assets, and personalization rules across all connected sites. This ensures a consistent content strategy and user experience.


Using the FXM, you can create personalized experiences for visitors across all sites. You can leverage data-driven insights to deliver tailored content, recommendations, and CTAs.

What are some of the best practices to follow for multisite content management?
  1. Plan your information architecture

  2. Leverage the content sharing features

  3. Segment your audience

  4. Review the analytics regularly

  5. Implement strong security measures

  6. Stay updated with the latest patches


Sitecore Federated Experience Manager (FXM) is a powerful solution for organizations seeking to manage multisite content efficiently while delivering consistent, personalized experiences across all their websites.

With Sitecore FXM, you can navigate the complexities of multisite content management with confidence and ease.

When you want to make the most of this platform, you need to follow the best practices, plan out your content strategy thoughtfully, and ensure that personalization is instilled in your work.

This will turn this powerful solution into a game changer for your business!