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The Ultimate Guide to choose Sitecore CMS for your business!

September 1, 2022
The Ultimate Guide to choose Sitecore CMS for your business!
Ketan Garala
Ketan Garala
CTO, Sitecore MVP

Sitecore is one of the leading digital experience providers in the world. An enterprise-level CMS which is built on .NET makes it easy for businesses to launch their websites and manage their marketing. The Sitecore CMS allows you to provide an extraordinary experience to your customers.

Sitecore CMS is used to create content, build websites, manage the websites and to deliver great customer experiences. It gives web editors, marketers and content creators full access and full control of the different aspects of their website.

A cloud-first, digital platform, Sitecore is also always evolving and constantly updating. The Sitecore CMS comes with a variety of features so you can do more than just create content or build websites.

Sitecore CMS also means you can bundle it with the Sitecore Support Services to ensure that assistance is provided to you every step of the way.

Why choose Sitecore CMS for your business?

User-friendly Interface

No matter how attractive or appealing to the eyes your website is, the usability, functionality and the user experience play a major role in whether the user will stay on the website or not. Very few content management systems provide a feature where you can build a user-friendly interface.

Through the Sitecore CMS, you can build a website which provides an excellent and smooth experience to all your users. It is very easy even for the developers to work on the Sitecore CMS due to it being very easy to operate and make changes and run updates.

Support Multiple Devices

Sitecore CMS is device friendly which means that if you have multiple electronic devices such as smartphones, tablets, iPads, desktops, laptops, etc., the content will be displayed and the user experience will stay the same uniformly on all devices.

Through the Sitecore CMS, you can automatically view content in any format across devices. It is also compatible with different browsers like Chrome, Firefox, etc.

Multi-channel Marketing and Marketing Automation

Through the Sitecore CMS, you can integrate multiple channels and social media networks for your marketing campaigns. With the help of the tools and features of Sitecore CMS, you can post blogs, send out newsletters and email or push marketing campaigns through social media directly through the CMS.

This also means your marketing team will no longer have to constantly be dependent on the technical team. They can automate their marketing strategies and run campaigns smoothly and effortlessly.

Integrations to Translate

When you build your website using the Sitecore CMS, your business can work globally without any hassle. You can build multilingual websites or even give translation modules for your global business customers.

Businesses having their operations and divisions in different countries usually prefer Sitecore CMS as it provides them with ease for building websites that will accommodate their various cross-cultural customer bases.

Search Engine Optimization

Sitecore CMS already has pre-built tools that allow your developers to maintain the SEO of your website. You can track the ranking of your content and easily modify it according to the SEO guidelines. You can publish the content according to the algorithms of the search engine.

Inbuilt Tools and Applications

Sitecore comes with a variety of inbuilt tools and applications to make your work easier and smooth. It also comes with various integrations, for example you can integrate with your already existing CRM for a seamless transition.

Increasing Efficiency

The Sitecore CMS will take care of all the aspects of the development process. The users have the freedom to choose the templates, the design, the features, the functionalities and the security of the website.

Because of these readily available options, the productivity and the efficiency of your development process will increase drastically. The Sitecore Maintenance team is also capable of upgrading and maintaining the website efficiently.

When your website is this carefully developed and completely optimized, it will also result in a huge flow of traffic visiting your website. More traffic on the website means more visitors, more leads and more customers.

Website Data Security

Sitecore CMS provides constant security updates for all of its users. As businesses are always dealing with sensitive user information and data, it is of importance to maintain security and safety protocols which the Sitecore CMS complies with.

There are options to add plug ins for making the data secure and impenetrable. This way, you will increase the privacy of the users and also keep everything in a secure location as a backup in case of breach.

Sitecore CMS is Free and Open Source

Budget and finance are two important aspects of driving your business which is why the Sitecore CMS is actually open source and free to use. It gives you the chance to create and modify or improvise the codes according to your requirements and needs.

You can get a fully functioning, user-friendly website up and running with very little investment.

Options for Customization

You can build a fully customized platform as Sitecore CMS offers you themes, APIs, plugins, and templates along with designs. You can control every aspect of your website creatively and with that build exactly what your business had as a vision.

Huge Sitecore Community

The Sitecore community is a huge help as they regularly come up with events, seminars, workshops, tutorials, and much more to keep you updated with the latest developments in products, services, and features.

It comes with flexibility, scalability and has intuitive marketing tools. You get ease in deployment which makes it developer-friendly. Sitecore also provides security and extendibility. These are some of the major benefits of choosing the Sitecore CMS.

If we look at all the features, the benefits and the reasons mentioned, Sitecore CMS is the right one for your business.