Sitecore Personalization – Planning & Designing

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Sitecore Personalization

Planning and designing

What is Personalization ?

Personalization is the process of creating customized experiences for visitors to a website, rather than providing a single, broad experience.

personalization allows companies to present visitors with unique experiences tailored to their needs and desires

Personalization should be at the center of your design

-Customers visiting your website expect to see relevant information. When they do, the reward is increased conversions.

-Research shows that organizations that personalize see an average uplift in conversions of 19%.

Designing for personalization matters

-Now a days proliferation of digital channels, face-to-face relationship with customers has been replaced by anonymity as customers now guide themselves through the research, consideration, and selection phases online.

-So where and how does personalization become part of their journey,  Your site design needs to include answer of the questions listed to identify and then personalize for your customer segments.

-Now a days proliferation of digital channels, face-to-face relationship with customers has been replaced by anonymity as customers now guide themselves through the research, consideration, and selection phases online.

-So where and how does personalization become part of their journey? For that your site design needs to include few points to identify and then personalize for your customer segments – to whom you are personalize, what is the reason to personalize, For what you are personalizing, Where personalization will be and how to recognize them

-For all those points your UX plays vital role within the digital channel.

-Components of interaction and conversion will create a way to identify the segments and personalized them.

Personalization starts with a plan

-Before start counting up all new engagement and leads preparation and planning must needed.

-Without preparation expected performance will suffer because sitecore experience platform rely on road mapping, in order to deliver return on investment.

-So take the time to start planning and ensure that you get on the right path.

-Start with to align your organization’s strategic and business objectives to your digital goals and Engagement Value Scale.

Personalize for an unknown visitor

-Signing up for a newsletter.

-Downloading gated content.

-Even viewing your office location, known as “micro-conversions,”

These are some of the actions that a visitor might take that ultimately lead to larger conversions

Such as :

-Creating an account.

-Making a sales inquiry.

-Buying a product.

-Very recently Sitecore has announced about AI personalization in symposium 2019 at Orlando, Fla, USA

– Sitecore AI is a new machine learning framework that empowers marketers with predictive insights to automate the delivery of personalized digital experiences. Automated Personalization — an add-on for the Sitecore Experience Platform 9.0 and above. It is the first of the next-generation services within Sitecore AI, providing one of the industry’s first solutions powered by Microsoft Azure to automatically identify visitor trends, create customer segments, and modify page elements to deliver personalized experiences.

For an example there is a huge organization and they have multiple departments and teams receiving data about their customers. All those data about sales data, marketing information, or demographic insights, companies rarely have a coordinated approach to engage with their prospective leads and convert them into satisfied customers. Lets say one of reputed company received about 50,000 – 70,000 leads from their many marketing campaigns and manually followed up on the leads, they got responses from only five out of a hundred leads.

This is the case where Artificial Intelligence can help by its Machine Learning algorithms, AI queries can deep-dive in to data about customers from a different third party applications like CRM, ERP etc. And through this process a significant portion of marketing can be automated and personalized to suit the tailored requirements of customers.

Let us have coffee together and discuss your requirement for Sitecore. Mail us at maulik@addact.in.