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Sitecore Experience Conference 2020- the Future is all about Humanising the Brand

March 25, 2020
Sitecore Experience Conference 2020- the Future is all about Humanising the Brand
Maulik Dudharejia
Maulik Dudharejia
Digital Transformation Strategist

Recently Addact Technologies was a part of Sitecore Experience Conference 2020 which was held in London where marketers, Sitecore Partners and Organisations from across the globe gathered to discuss the future of Sitecore and how brands can leverage Sitecore to further strengthen their Brands and their Digital Presence. All the peers of the Sitecore Community gathered at the conference and the whole day was spent on discussions regarding amazing customer experiences, sharing Sitecore insights and about networking with each other.

To put it in a nutshell, Sitecore Experience 2020 was all about strengthening Brand image by creating “Human Connections” leveraged with the use of Sitecore Customer Experience platforms.

  • The Event Itinerary: It event tagline was “Powering Marketing through Human Connections” and it was a daylong event where there were 4 keynote sessions. The first keynote session was from the guest expert Mr. Ryan Skinner, Principal Analyst from Forrester Research. He talked about how brands can use content to humanise the brand and create a connection between the Brand and the Customers.Following the first keynote was Lunch were Sitecore partners and organisations were given apt time to network with each other and conduct fruitful conversations or form professional relations. Post lunch were two in-depth breakout sessions hosted by Mr. Tim Pashuysen, the co-founder and chief strategy officer of the Sitecore Content Hub and Dr. Cristina de Balanzo who talked about “Measuring Content Effectiveness” and “Using Neuropsychology to understand human emotions” respectively.The event was concluded with a keynote session from Mr. Steve Clayton, Chief Storyteller and General Manager at Microsoft where he delivered an insightful session on how to use the art of Storytelling to create a long-lasting impression on the minds of the customers. And understand how all these points can be connected with Sitecore and its various products, read our inputs and the detailed key takeaways below:
Our inputs and Key Takeaways from Sitecore Experience Conference 2020:
  1. Personalisation is the bridge that connects Brands and Humans:

    The key to create a strong Human Connection with the brand is all about catering personalized User Experiences to them. To inculcate brand loyalty, customers who interact with the brand must believe in its message and they must also relate to the products that the brand offers.

    With the effective use of Sitecore AI, organisations can leverage the platform to automate the Personalisation on their platforms and use the platform to reach potential customers who can be converted into brand loyalists.

  2. Optimum Content Scalability with Sitecore Content Hub:

    While the Digital Era has forced organisations to deliver new content constantly, Mr. Tim Pashuysen insisted on how brands must focus on quality content by working smarter. The key is to create quality content which can generate higher Return on Investments. And once that content is created, it then can be scaled and distributed at all the possible platforms to reach maximum number of customers by leveraging the powerful Sitecore Content Hub.

    With the multichannel marketing options provided by the Sitecore Experience Platform, organisations can reach maximum audience with their quality content with least possible cost and efforts. Thus, the takeaway is not about continuous content delivery, but it is all about continuous distribution of effective and quality content.

  3. The art of Storytelling:

    Lastly, one of the biggest takeaways of Sitecore Experience Conference 2020 was to tap the emotions of the customers by creating stories that helps them form a connection with your brand. Especially with the Gen Z overtaking the market where the customers have grown up in the Internet Era, the key is to create simple and effective stories that can help the customers in believing in the brand making them brand loyal.

    Using the Sitecore Publishing Tool, brands can curate effective Brand Stories using the content, photographs and stories to sell their vision with their customers. Also, Brands that cater to customers from different cultures and origins can use the Sitecore multi-lingual content publishing modules to create native experiences that help customers in better connecting with the brand.

    So while you utilise these takeaways in strategizing your content and future brand strategies, we at Addact Technologies can collaborate with you to help you better understand the Sitecore platform and provide effective Sitecore implementation services for your enterprise. Thus, if you too are customer-centric and believe in creating futuristic Customer Experiences to gain competitive advantage, you can connect with our Sitecore MVP and discuss how your strategy can be effectively implemented by leveraging Sitecore platform and its various digital solutions.

    Let us have coffee together and discuss your requirement for Sitecore. Mail us at info@addact.net.