The Singapore subsidiary of a 75 year old Asian automotive manufacturing company were urgently looking to migrate their existing website to a more robust and user friendly website platform. Eminent in the industry for providing exemplary customer satisfaction and renowned for their adherence to world class standards, they were now aiming to provide an exceptional digital experience to their customers with Sitecore implementation.
Their first attempt towards this direction lead them to a reputed digital agency. Unfortunately, the partnership ran into various problems on execution front and the project had to be shelved midway.
With the time clock ticking and resolute towards not compromising on the customer experience their quest for a technology partner was in full swing when they started giving us complex challenges which we have implemented by our expertise.
Understanding the Business Need
The Client had very well-defined goals on what they want to achieve by implementing Sitecore as a digital experience platform for their audience.
Here Are the Set of Challenges
The client was running on a very tight deadline since a substantial amount of time had already been spent by the previous agency. This situation posed some really big challenges such as:
We took the decision to initiate the project with the available information in spite of all the above challenges, fully aware and with a readiness to face any alterations in strategy during the course of execution of the project.
Offering the Optimal Solution
After acquiring all the information available on hand, the team at Addact conducted an in-depth analysis of Sitecore CMS and the client requirements. The team zeroed down on a technological assortment which comprised of robust features and some industry specific out-of-the-box solutions. We proposed the following technology stack that covered all the business needs and had the potential to offer the best digital experience to the client’s target audience.
One of the biggest impacts witnessed by the client wasthat the average time spent by the customers on the website shot up by 11% within a short time span of four months. This also resulted in an increase in customer interactions using the WFFM forms by 1.25% times on their website. The client was also able to leverage the new website to attract a sizeable chunk of offline customers than before because now their website boasted of a more effective and efficient event marketing process than ever.
CMS Application Supported: Sitecore Experience Manager, Sitecore Commerce – System implementation for an enhanced digital experience experience
Technologies in Use:
INCREASE IN AVERAGE CUSTOMER TIME SPAN ON WEBSITE
TIMES INCREASE IN FORM FILL-UPS ON WEBSITE