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What is Sitecore Experience Edge | Who will benefit?

author-icon-1 Maulik Dudharejia

category-icon Sitecore Advantage

Sitecore Experience Edge was introduced in early 2021. It is a global, adaptable, and intelligent content delivery solution offered by Sitecore as part of its Software as a Service (SaaS) platform.

Content delivery on a large scale is one of the benefits of Sitecore Experience Edge. Marketers and developers can deliver headless content at scale to any channel and device, from mobile phones and tablets to wearables and Internet of Things (IoT) devices, thanks to its flexibility and speed.

Getting the appropriate content to the right people, at the right time, on the right channel and device is crucial for brand relevance, competitive advantage, customer loyalty, and conversions.

This is something that Sitecore Experience Edge is capable of. It is sufficient to meet the needs of any channel.

It's intended to create one-of-a-kind digital experiences at an atomic level and breakneck speed, without the stress of architectural complications.

Development teams can use Sitecore Edge to optimize content delivery by utilizing JAMstack architectural options for its first release for Sitecore Experience Manager (XM) and Content Hub. This means that digital experiences are pre-rendered with the help of adaptable and current frameworks. Meanwhile, marketers may use several powerful tools to develop, deploy, and measure content.

How Sitecore Experience Edge improves Content Delivery and Digital Experiences

In today's world, any business's digital engagement strategy should focus on meeting consumers' changing needs throughout the customer journey, at all touchpoints. To build a positive brand recall and boost customer engagement, creating content that responds to buyers' requirements has become more important than ever.

“Nearly 60 % of companies claim to be able to measure the financial benefits of CX projects, and according to Gartner's marketing leaders survey, over 70% of companies intend to compete primarily based on CX, implying that the ability to recognize benefits will be in high demand.”

Now that we've established the importance of content delivery, let's discuss the future of content delivery and innovation, i.e. Headless CMS. Headless CMS helps you to reuse content efficiently based on changing market needs by integrating seamlessly with your existing tech stack.

Sitecore Experience Edge is a ground-breaking SaaS-based platform with headless content delivery capabilities that will assist brands in creating engaging digital experiences and increasing revenue. Sitecore Experience Edge, which aims to improve content delivery across touchpoints, does not add any architectural complexity because it works smoothly with Sitecore XM and Content Hub, increasing both marketing and IT efficiencies.

Recommendation: 6 Benefits of Sitecore CMS Support & Maintenance Service

For content service delivery at scale, Sitecore Experience Edge will initially offer two options:

    experience-edge-for-XM-flow Original image source: Sitecore
  1. Sitecore Edge for XM:
  2. Sitecore Experience Edge is an API-based solution that works seamlessly with the Sitecore Experience Platform, giving customers access to tools, layouts, and media when publishing Sitecore JSS sites. Marketers may deploy content in any language into headless sites using the Sitecore-hosted GraphQL API accessible with Experience Edge, which eliminates the need for infrastructure setup.

    sitecore-edge-for-content-hub Original image source: Sitecore
  3. Sitecore Edge for Content Hub:
  4. Experience Edge is a Content as a Service (CaaS) platform that enables headless content delivery by utilizing the GraphQL API to offer high-performing content to any channel as needed by the brand. Sitecore Experience Edge integrates with Content Hub to enable marketers with all of the content creation and distribution tools they need to increase brand engagements at scale.

Why Sitecore Experience Edge is a must-have technology for enterprises will be discussed:

  1. Flexible Content Deployment across channels
  2. Brand engagements are no longer limited to emails and websites due to a paradigm shift in the way we consume information. With so many channels available, such as mobile apps, wearables, and digital assistants, organizations must deliver contextual content across all touchpoints to improve consumer experience and establish trust and loyalty. With its headless content capabilities, Experience Edge enables marketers to easily offer compelling content across various touchpoints at a lower cost and with less manual work.

  3. Lowering Reliance on Development Teams
  4. Both the marketing and IT departments benefit from Sitecore Experience Edge because it reduces their reliance on one another. With the use of APIs, Experience Edge can simply interact with a variety of platforms, avoiding the need for lengthy development procedures and frequent platform updates. This not only boosts employee productivity and satisfaction but also makes scalable multichannel content delivery possible.

  5. Headless Content Delivery
  6. Sitecore describes Experience Edge as a flexible Content as a Service (CaaS) platform that is hosted on the Sitecore cloud and allows for faster content deployment across numerous consumer touchpoints. Experience Edge integrates Sitecore's customization and marketing automation features with its headless content delivery capabilities, paving the road for organizations to provide connected digital experiences at scale.

  7. Agility & Performance Enhancement
  8. Delivering personalized content at the right moment through the correct channel becomes critical in a world when customers are bombarded with brand messaging throughout the day. Brands can improve their time to market and engage with customers throughout the sales funnel with Experience Edge's increased agility and performance.

  9. Create Secure Websites & Apps Quickly
  10. Experience Edge makes use of the JAMStack architecture, which enables businesses to develop websites and applications at the lowest possible cost while minimizing the risk of dynamic servers. Sitecore Experience Edge's headless features enable brands that use Sitecore JSS and XP to provide content at scale.

Who Will Benefit with Sitecore Experience Edge?

Sitecore Experience Edge is a game-changing platform that will benefit organizations to offer excellent customer experiences with speed and agility, maximizing business outcomes.

For more details connect with the Sitecore development company, India.

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