What is Sitecore Discover? Key Features of Sitecore Discover

Sitecore Discover is a powerful analytics and reporting tool that is integrated with the Sitecore Experience Platform. It allows users to gain valuable insights into their website and customer behavior, and helps them make informed decisions about their digital strategy.

Sitecore Discover is AI-based and helps businesses in delivering unique shopping journeys to customers which are tailor-made for each individual and their needs and desires. In layman terms, Sitecore Discover is all about personalized e-commerce search and merchandising.

Through Sitecore Discover, you can amplify the conversions using search results that are hyper-relevant and driven by AI. You can automate your merchandising capabilities also through this platform.

Let us understand some of the key features of Sitecore Discover.

Features and capabilities of Sitecore Discover

Sitecore Discover was created in order to drive individualized shopping journeys for the customers. One of the key features of Sitecore Discover is its ability to track and analyze customer journeys. This helps you understand how customers interact with the website, and identify any areas where you may be losing potential leads.

With this information, you can make adjustments to your website and marketing campaigns to improve the customer experience and increase conversions.

Sitecore Discover also offers a range of pre-built reports and dashboards that provide insights into key metrics such as website traffic, conversions, and customer engagement. These reports can be customized to meet the specific needs of your business, and can be scheduled to be delivered automatically on a regular basis.

Another key feature of Sitecore Discover is its ability to integrate with other tools and systems. This allows users to combine data from multiple sources and get a complete picture of their customer's behavior and preferences. This can be particularly useful for organizations that have multiple websites or a complex customer journey.

Sitecore Discover also includes a range of advanced features such as predictive analytics and machine learning capabilities. These features help users to identify trends and patterns in customer behavior, and can be used to develop personalized experiences and targeted marketing campaigns.

Let us understand the capabilities in depth:

• Personalized commerce
• Landing pages
• Localized shopping
• Merchandizing automation

Personalized Commerce

Using Sitecore Discover, organizations can segment their customer base into different groups based on characteristics such as location, demographics, and behavior. They can deliver search results that are relevant very quickly to the users and also push recommendations across all the product categories.

Landing Pages

Sitecore Discover can be used to create personalized landing pages for marketing campaigns or other customer engagement efforts.

The first step is to define the audience for the landing page. This may be based on characteristics such as location, demographics, or behavior. Sitecore Discover allows you to segment your customer base into different groups, which can be used to create targeted landing pages.

Once you have defined your audience, you can use Sitecore Discover to create a personalized landing page that is tailored to their needs and preferences. This may include personalized content, offers, or calls to action based on the data collected in Sitecore Discover.

Sitecore Discover provides a range of analytics and reporting tools that allow you to track the performance of your landing page and make data-driven decisions about how to optimize it. You can use these tools to understand how different segments of your audience are engaging with the landing page and make changes to improve its effectiveness.

Localized Shopping

Sitecore Discover can be used to deliver localized shopping experiences to customers based on their location or language preferences.

The first step is to use Sitecore Discover to collect data about customer location and language preferences. This may include data from website interactions, email campaigns, or other digital channels. By analyzing this data, you can create detailed profiles of your customers and understand their preferences and behaviors.

Once you have collected and analyzed your customer data, you can use Sitecore Discover to segment your audience into different groups based on their location or language preferences. This will allow you to deliver personalized shopping experiences to each group.

You can create personalized content and offers that are tailored to each segment of your audience based on their location or language preferences. This may include localized versions of your website or marketing materials, or customized product recommendations based on local preferences.

Merchandizing Automation

Sitecore Discover can be used to automate merchandizing processes by providing data-driven insights about customer preferences and behaviors.

Using the insights provided by Sitecore Discover, you can automate merchandizing processes by making data-driven decisions about which products to feature or promote to each segment of your audience. For example, you may choose to feature products that are popular with certain segments or that have a high conversion rate.

Conclusion

Overall, Sitecore Discover is a valuable tool for any organization looking to gain insights into their website and customer behavior. Its powerful features and ability to integrate with other systems make it an essential part of any digital strategy.

Maulik Dudharejia - Co-Founder & CMO - ADDACT

Sitecore MVP 2021-23 || Digital Transformation Strategist || Marketer

Maulik Dudharejia is a visionary author, co-founder, Chief Marketing Officer, and a digital transformation expert with over 12+ years' of experience. He leverages industry certifications to translate complex tech concepts into engaging writing. His areas of expertise include Sitecore, IoT, and IT Service Management. Maulik offers valuable insights and strategies to help readers navigate the evolving tech landscape.