What is Sitecore Connect?

One of the world’s leading digital experience providers, Sitecore provides a powerful CMS built on .NET technology. It is used by major global brands and Fortune 500 companies. Sitecore has robust, flexible and secure platforms to offer in its range of solutions.

In this blog, we will understand what is Sitecore Connect, how it came to be and what it does!

What is Sitecore Connect?

Recently, at the Sitecore Symposium 2022, they launched three major products – Sitecore Content Hub One, Sitecore Search, and Sitecore Connect.

Sitecore Connect is actually based on an already existing platform known as Workato. Sitecore has defined this product Connect as an iPaaS, white-label solution used for integration and workflow automation. Sitecore Connect can be accessed through the Sitecore Cloud Portal.

With this new product, Sitecore aims to close the gap between content creation, insights and analytics and actions. It provides each of your systems the freedom to use cross-platform data for unlocking unprecedented potential.

What are the perks of Sitecore Connect?

Some of the major perks of Sitecore Connect are:

1. Maximum connectivity, minimum overhead
2. Automation scenarios for marketers
3. Flexible data transfer points
4. Convenient data mapping
5. Complete control
6. Access to the community

1. Maximum connectivity, minimum overhead

Using the Sitecore Connect, you can streamline integrations between various Sitecore products as well as wider markets for overcoming complexities in terms of authentication, or formats or even connecting methods.

2. Automation scenarios for marketers

This product is a very beneficial tool for marketers. Through this, they can easily automate data as well as business processes across the entire customer experience tech stack. Marketers can also use intuitive visual canvas for the automation of data.

3. Flexible data transfer points

You can trigger data communication within your systems, periodic schedules, webhooks, using the help of external APIs or Slack bots.

4. Convenient data mapping

Your data mapping entity gets a smart prediction and a drag-and-drop manual field mapping ability. This becomes extremely convenient for the marketers making their work smooth and easy for when they need to derive insights or make data-driven decisions.

5. Complete control

Sitecore Connect allows you active monitoring of all of your projects. This gives you the ability to spot any errors and issues and be able to fix them before any impact is created on your operations and projects.

6. Access to the community

You get the opportunity to join the community. This means you can move faster and get an access to thousands of community-created recipes for automation.

What can you do with Sitecore Connect?

Through the Sitecore Connect, you can compose your whole marketing stack and bring about digital transformation (an area where global brands trust Sitecore.)

Using the Sitecore Connect, you can fetch market opportunity data from your CRM, you can influence personalized channels as well as refine your customer success and call center systems’ data. There are a thousand possibilities that you can unlock through this newly launched product.

Few of the things you can definitely achieve using Sitecore Connect are:

• Simplified connectivity
• Fast integrations
• Proven technology, wide availability

Simplified connectivity

You can connect your entire business ecosystem with a 1000+ out-of-the-box app connectors. The entire process is simplified and easy.

Fast integrations

You can leverage the power of outbound and inbound integrations rapidly and that too with a low-code or no code workbench. This is also by the way fully integrated with Sitecore Cloud.

Proven technology, wide availability

Sitecore Connect is built over recognized and powerful enterprise PAAS integration platform because of which is it trustworthy and reliable.

After two years of the pandemic and lockdown and virtual work and events around the world, the Sitecore community finally came together in September 2022 at Chicago for their flagship user conference Sitecore Symposium.

The other two major products launched side-by-side with Sitecore Connect were Sitecore Content Hub One and Sitecore Search.

If we take a brief look at both of those, Sitecore Content Hub One is a pureplay, headless CMS that can create and deliver relevant content for different digital channels.

Sitecore Search is the new AI-powered tool that holds the ability to predict user search intent. It makes the search experience for your customers personalized and extraordinary.

Conclusion

Sitecore Connect is a great new product that is reliable, trustworthy, and very useful specifically to marketers in providing exceptional digital experiences while making their efforts seamless and smooth-going.

Maulik Dudharejia - Co-Founder & CMO - ADDACT

Sitecore MVP 3X || Digital Transformation Strategist || Marketer

Maulik Dudharejia is a visionary author, co-founder, Chief Marketing Officer, and a digital transformation expert with over 12+ years' of experience. He leverages industry certifications to translate complex tech concepts into engaging writing. His areas of expertise include Sitecore, IoT, and IT Service Management. Maulik offers valuable insights and strategies to help readers navigate the evolving tech landscape.