Virto Commerce Version History and Features
Discover the different versions of Virto Commerce from the foundation and start by learning about all of its versions as well as features launched by Virto Commerce.
Published: 30 June 2025
Journey of Virto Commerce
First introduced in 2012, Virto Commerce has undergone several significant updates and version releases. The version history of the platform highlights the commitment it has to adapt to the changing needs of businesses and its dedication to delivering a feature-rich and user-friendly experience.
Version 1
The first version of Virto Commerce set the foundation for what was to come. It provides a flexible and customizable e-commerce solution for businesses. Some of the key features included catalog management, order processing, and content management.
Version 2
This release focused on enhancing performance, scalability, and flexibility. It introduced a new front-end built on AngularJS and expanded support for B2B e-commerce.
The version 2.1 that came next focused on improving marketing and promotion capabilities, making it easier for businesses to run targeted campaigns and increase customer engagement. They also refined the multi-store capabilities and brought in better tools for managing complex product catalogs along with introducing new reporting tools.
Virto Commerce 2.14 focused on improving the platform's omnichannel capabilities. This release introduced features like mobile commerce and social commerce integration, allowing businesses to reach their customers through multiple channels.
In 2018, Virto Commerce 2.16 was released, strengthening its B2B capabilities. This version introduced powerful features for B2B e-commerce, such as advanced catalog management, quote management, and approval workflows, helping businesses streamline their operations and serve their B2B customers more effectively.
The 2.17 release of Virto Commerce emphasized enhancing the platform's search and product discovery capabilities. Features like faceted search and product recommendations were introduced, making it easier for customers to find the products they were looking for, ultimately improving the user experience.
In the year 2020, Virto released 2.18 which was all about optimizing the performance. This version introduced improvements in speed and scalability, ensuring that businesses could handle high traffic and large numbers of transactions without sacrificing the customer experience.
Key Features of Virto Commerce
Headless Architecture
The headless architecture separates the frontend and backend, providing flexibility and scalability for creating customized customer experiences. This allows businesses to design their storefronts in any way they see fit.
Catalog Management
Virto Commerce offers robust catalog management tools, allowing businesses to easily handle large product catalogs. This includes support for product variants, categories, and multi-language content.
Omnichannel Capabilities
With support for mobile commerce, social commerce, and other channels, Virto Commerce enables businesses to reach customers wherever they are and provide a seamless shopping experience.
Personalization
Personalization is key to increasing customer engagement and sales. Virto Commerce's personalization features include dynamic pricing, content management, and product recommendations.
Search and Product Discovery
Effective search and product discovery are essential for guiding customers to the products they want. Virto Commerce offers faceted search, product recommendations, and powerful search capabilities to enhance the user experience.
Integration
Virto Commerce can integrate with a wide range of third-party systems, making it a central part of your tech stack and allowing you to connect with other essential tools like ERP and CRM systems.
Security
Security is a top priority for e-commerce businesses. Virto Commerce provides features and tools to help protect your online store and customer data.
Conclusion
Virto Commerce's version history and features highlight its journey from a solid e-commerce solution to a robust and flexible platform capable of meeting the evolving needs of e-commerce businesses.
With a focus on performance, personalization, omnichannel capabilities, and B2B features, Virto Commerce Development continues to be a compelling choice for businesses looking to thrive in the ever-changing e-commerce landscape.
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